In recent years, the advertising industry in the UAE has witnessed a significant transformation with the advent of Programmatic Digital Out-of-Home (PrDOOH) advertising.
This dynamic approach to DOOH advertising has revolutionised how brands connect with their target audience, providing advertisers unprecedented flexibility and targeting capabilities.
BackLite Media’s roadshow: Educating brands and agencies about PrDOOH
BackLite Media has been instrumental in driving the region’s awareness and adoption of PrDOOH. We initiated a comprehensive roadshow, collaborating with brands and agencies to educate them about its power and flexibility.
Through interactive workshops, seminars, and demonstrations, we showcased how PrDOOH can enhance campaign performance, drive engagement, and unlock new possibilities for brands in the digital age. This proactive approach has empowered brands to leverage the full potential of PrDOOH advertising strategies.
Our growing PrDOOH ecosystem
Notable campaigns hosted by BackLite Media
BackLite’s DOOH inventory offers 300+ digital screens in the UAE to help advertisers reach their target audience in diverse locations and contexts.
We have hosted many successful campaigns for esteemed brands, leveraging the power of PrDOOH to deliver impactful advertising.
Some notable campaigns include collaborations with First Abu Dhabi Bank (FAB), Abu Dhabi Commercial Bank (ADCB), MSI, Intercontinental Hotel Group (IHG), Tumi, and other well-known brands.
These campaigns have demonstrated the effectiveness of PrDOOH in driving brand visibility, engagement, and conversion.
BackLite Media has facilitated memorable and impactful brand experiences for its clients by harnessing data- driven targeting, creative optimisation, and real-time insights.
In conclusion, PrDOOH represents a paradigm shift in the UAE’s advertising landscape, offering opportunities for brands and advertisers to connect with their audience meaningfully.
Our commitment to innovation, education, and collaboration has positioned it as a leader in driving the growth and evolution of PrDOOH, shaping the future of OOH advertising in the digital era.
By Sean Gadsby, Head of Programmatic, BackLite Media
