INFINITI Middle East has wrapped up filming of its new content series, ‘Undiscovered Arabia’, an inventive campaign that sees the brand collaborate with four regional adventurers, each embarking on their own journey to uncover hidden gems in the heart of the Middle East.
The “Undiscovered Arabia” series showcased the adventures of Ishaq Madan from Bahrain, Cheb Moha from the UAE, Jaber Ali from Qatar, and Laura Alho, also known as the Blue Abaya, from Saudi Arabia.
Each content creator, using an INFINITI model, drove to unexplored wonders of their respective countries, bringing to light the beauty and diversity of the region.
Ishaq Madan of Bahrain began the series by exploring th
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