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posted on Jul. 09, 2024 at 4:35 pmJul 9, 2024

“Yo, it’s Alfred” returns to UAE’s radio waves with new jingle

posted on Jul. 09, 2024 at 4:35 pmJul 9, 2024

Without giving too much away, we can confirm that the latest iteration will have the brand's mascot Alfred return as a rapper.

Yes, you read that right. InsuranceMarket.ae is preparing to unveil it’s latest iteration of the now-iconic jingle, but there’s a twist: It’s not starting with, “Hello, I’m Alfred.”

Created by the “Voice of Dubai,” Ahmad Haffar, the company’s jingle has become an instantly recognisable tune throughout the UAE, playing on radio stations and digital platforms over the past three years. Now, Ahmad Haffar has updated this familiar jingle, introducing a brand new version.

Without giving too much away, Campaign Middle East – which has heard the tune – can confirm that the latest iteration brings the brand’s mascot Alfred back into the spotlight as a rapper for the first time, marking an

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Tags:Advertising Ahmad Haffar Alfred digital advertising insurancemarket InsuranceMarket.ae jingle marketing radio Voice of Dubai

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.