KFC has leveled up its “Play KFC” platform with a catchy campaign called “The Original Gamechangers” created by TBWA\RAAD featuring female gamers Shahad Alabih (@shahadalabih), Meshael (@meshaelm), and Juju (@btrfly3) in collaboration with the Saudi Esports Federation (SEF).
Revolutionising the gaming scene in Saudi Arabia by highlighting and supporting female gamers, “The Original Gamechangers” campaign not only complements KFC’s dedication to inclusivity and diversity, but also displays their skills and potential on the global esports stage.
Ahmed Arafa, Chief Marketing Officer, KFC, Yum! Brands, said, “Through ‘The Original Gamechangers’, KFC in collaboration with the SEF conti
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