Nermeen Salama, Communications Director – Beauty & Wellness, HAVAS Red Middle East
Influencer marketing isn’t a niche tactic that brands are ‘trying out’ anymore. Over 80 per cent of brands surveyed admitted to running nearly 20 influencer-led activations, with a third of them attesting to the impact of these campaigns on audiences.
With the maturity of the communications industry, influencer marketing too has evolved significantly.
Brands now employ a more strategic approach, focusing on long-term partnerships with tiered influencers who align with their values, ensuring authenticity and credibility.
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