OSN, which broadcasts to 17 countries across the Middle East and North Africa and is the exclusive home of HBO in the region, has appointed audience measurement company Kantar Media to unlock audience insights.
Kantar Media will deliver a new audience measurement service, ingesting viewing data captured through tens of thousands of OSN set-top boxes installed in the MENA region using return path data technology.
OSN will then be able to access the data using the post reporting tool AdvantEdge from Kantar Media’s TechEdge software unit.
Andy Grant, vice president of programming at OSN, said, “OSN has access to substantial data of set top boxes and we are delighted to have appointed world le
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