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posted on Jun. 28, 2024 at 4:02 pmJul 1, 2024

Catch the creative effectiveness codes unlocked at Cannes

posted on Jun. 28, 2024 at 4:02 pmJul 1, 2024

The world’s top industry leaders and marketing researchers make the case for brand-building, with creative effectiveness at its heart.

Photo by Richard Bord/Getty Images for Cannes Lions

Sure, creativity matters, but creative effectiveness relies on the “when” and “how” to apply this creativity.

The highlights of Creative Impact, one of the six content streams co-curated by Cannes Lions and WARC, the global authority on marketing effectiveness, have been summarised in the second edition of the Creative Impact Unpacked report.

The report features some of the world’s top industry leaders and marketing researchers, who sharing their latest thoughts on the topic.

David Tiltman, Chief Content and Customer Officer, WARC, said, “At Cannes Lions

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.