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FeaturedOpinion

From algorithms to authenticity

Socialeyez’s Salma Kheir explains why we need to redefine marketing in a human-centric world

The future of marketing and media is shifting dramatically, placing human stories at the core of brand communication.

Marketing is evolving beyond simply selling products; it has become an art of connecting with people on a deeper level, understanding their aspirations, and building meaningful relationships.

Essentially, marketing is not about the product; it’s about the people behind it.

It’s not enough to highlight product features; the real impact comes from sharing stories that resonate emotionally with your audience. Real testimonials and authentic experiences can illustrate the difference your product or service makes in people’s lives.

These narratives create a viv


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