How have Saudi consumers changed in recent years?
The widespread adoption of digital tech has made them more selective, seeking personalised experiences and prioritising sustainability and ethical consumption.
This shift requires brands to adapt, offering tailored solutions that resonate with these evolving preferences, fostering stronger connections, and driving sustainable growth.
To support us in creating a deeper understanding of local audiences in Saudi we use Merkury, dentsu’s global data, identity, and insights platform, combines proprietary and partner data and 10,000+ consumer data attributes to, which in turn allows us to increase ROI, engagement and identified customers for ou
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