When it comes to influencer collaborations, brands have various models to choose from when working with influencers, two of which are the Squad Model and the One-Off Collaboration Model.
The main difference between the two models lies in the nature and duration of the partnership between a brand and influencers.
Each approach offers unique benefits, allowing brands to tailor their strategies to specific marketing goals and audiences.
Squad Collaboration Model
In the Squad model, a brand recruits a group of influencers for a long-term relationship to act as brand ambassadors and promote the brand across different campaigns for a long period of time – usually one year.
This model
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