GymNation has set its sights on a new market: Saudi Arabia. The homegrown GCC-based fitness brand plans to open its first six gym locations in the Kingdom by August 2024.
The brand witnessed a record-breaking number of pre-registrations, with 12,000 sign-ups in just three days.
GymNation said this number breaks all previous pre-opening sales records for a gym brand in the Middle East.
Known for its strong social media marketing and competitive pricing models, GymNation plans to incorporate community engagement activations and people-focused social media marketing to grow its customer base in the new market.
“Our ultimate aim is to create a dynamic and engaging fitness culture that
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