Connect Ads becomes Aleph

posted on Jun. 05, 2024 at 10:29 am

As part of its ‘One Brand’ initiative in the MENA region, Aleph is unifying its diverse range of brands under one umbrella. Its newest addition is Connect Ads.

Aleph is a global powerhouse of digital experts and technology-driven solutions. It claims that the strategic expansion of its ‘One Brand’ initiative into the MENA region streamlines services for clients. It also opens new avenues for market expansion, multi-service cross-selling, and strategic mergers and acquisitions.

The world’s leading digital platforms, such as X, Google , Spotify, Digital Turbine, WeTransfer, Amazon Advertising, Microsoft Advertising, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, and Uber, among o

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.