As part of its ‘One Brand’ initiative in the MENA region, Aleph is unifying its diverse range of brands under one umbrella. Its newest addition is Connect Ads.
Aleph is a global powerhouse of digital experts and technology-driven solutions. It claims that the strategic expansion of its ‘One Brand’ initiative into the MENA region streamlines services for clients. It also opens new avenues for market expansion, multi-service cross-selling, and strategic mergers and acquisitions.
The world’s leading digital platforms, such as X, Google , Spotify, Digital Turbine, WeTransfer, Amazon Advertising, Microsoft Advertising, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, and Uber, among others, have chosen Aleph as their official sales representative in high-potential markets
Mohamed Megahed, Managing Director MENAT at Aleph, said, “Our One Brand initiative in MENA is more than just a rebranding effort. It represents our vision to fuse local expertise with our global capabilities.”
The digital adtech company also offers clients a range of services that are region-focused, through different divisions within the group.
“We are committed to empowering local businesses and advertisers in the region with Aleph’s creative powerhouse, SELVA, which delivers industry-leading creatives for innovative digital marketing campaigns,” said Megahed.
“The Mediam Group, Aleph’s dedicated Google representation arm. Aleph Payments is a unique credit underwriting and cross-border solution that transforms market expansion from a challenge into an opportunity for growth.”
