In 2023, NIVEA became the first beauty brand to sponsor Prime Day in Saudi Arabia and UAE, which meant NIVEA would be at the forefront across all of Amazon Prime Day marketing activities in the two countries.
Why Prime Day you ask? Prime Day is Amazon’s biggest deal event of the year with more than 200 million paid Prime members in 25 countries across the world, bringing significant benefits to brands, even if they don’t sell on Amazon.
Through this partnership with Amazon Ads, NIVEA launched its “Skin Care, Delivered” campaign that highlighted the resonant value propositions of Amazon customers across selection, speed and convenience, while redefining quality skincare as somet
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
