The Interactive Advertising Bureau (IAB) MENA has initiated a specialised ‘Audio Task Force’ to operate alongside its existing nine operational task forces.
Open to all members of the IAB MENA, the initial companies involved include representatives from Aleph, Digital Media Services (DMS), GroupM, Publicis Media, Next Broadcast Media, The Trade Desk and Ipsos, amongst others.
Objectives and Activities
The primary goal of the ‘Audio Task Force’ is to increase awareness and understanding of the opportunities that audio advertising presents.
Throughout 2024, the task force will focus on producing a comprehensive “Guide to Audio Advertising in MENA,” which will serve as an essential resource for adv
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