Campaign’s Media Faces to Watch 2024: Mohab Mohamed, Media Manager, Zenith UAE
Age: 28
Nominated by Rita Kteiche, Business Director:
Mohab’s unwavering dedication, tireless work ethic and determination in excelling his career makes him a second-to-none talent. His ability to effectively coordinate media campaigns, navigate challenging situations and ensure exceptional results is truly commendable. Mohab consistently goes above and beyond to ensure that he is always on top of all market trends, has the right knowledge and indulges in the detailed quality-oriented output of the work. He continuously tries to challenge himself & his skills while continuously supporting his team to grow and learn from his expertise.
Career highlights:
During my final year of university, I experienced the dynamic world of media and marketing while working at an events firm. Brand sponsorship and positioning sparked my interest in the communication industry that now led me to a diverse media career. Working across a variety of industries and brands, I gained a wealth of knowledge that shaped me into a trusted specialist for external and internal stakeholders. Today, I enjoy focusing on client growth and coming up with innovative strategies, holding the proud responsibility of leading on one of the region’s premier automotive brands.
Guiding principles:
The Japanese concept of Ikigai, finding a sense of purpose and motivation in life, inspires me. Media and marketing jobs provide diverse learning opportunities. Through exploration, it helps uncover what your good at and enjoy doing. Embracing Ikigai makes your journey towards goals more enjoyable.
Side hustle:
Growing up in a musical household, I’ve always been passionate about music. Currently, alongside like-minded friends, we are exploring the untapped potential in the region with a vision to build a community to connect and empower upcoming artists, fostering growth in the relatively young music scene
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