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The rise of industry podcasts

The first time I was ever hooked on a podcast was with the one and only Serial. Sarah Koenig’s masterful weaving of a narrative so compelling and shocking had me taking “the scenic route” every chance I could, so as not to have to leave my car before the episode ended.

Serial not only kicked off a decade-long campaign for the freedom of the accused but also earned her the very first Peabody Award ever given to a podcast, among a slew of accolades. With the success of Serial, a new era of podcasting was born.

As a podcast producer, I am often asked by clients to benchmark against what’s out there on the scene and to give compelling recommendations accordingly. Without a doub


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.