Home appliance brand Beko launched its latest campaign with a “surprising” twist.
A move away from regular appliance ads, the brand portrays its appliances’ durability in a fun indirect way.
Launching across markets in Europe and the Middle East, the campaign blends together creativity, humour and an underlying serious message.
At the heart of the campaign is a branded film produced by VML Germany and UK in collaboration with OB42 director Jack Howard.
The film transports viewers into a classic murder mystery scenario, featuring performances by an ensemble cast including Brendan Patricks (Downton Abbey), Ross Hatt (The Gentlemen), and Marty Cruckshank (The Crown).
As tensions ris
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