In today’s fast-changing world, people are talking more about changing behaviour. From what we do every day to how society works, we’re realising how much our actions matter.
American economist Richard Thaler was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioural economics. His work explored how, through a series of subtle prompts and behavioural ‘nudges’ people can be encouraged to make better choices in their daily lives.
Thaler’s ‘nudge’ theory advocated for the use of social and public policies to lead people towards certain decisions, but without depriving them of the freedom to choose or significantly change their incentives.
The
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AlUla
