Pain relief advertising is usually the same: overly exaggerated images of people holding the back of their heads, wincing, with a red dot marking the spot where they feel pain.
But the truth is that we also find pain in many little stupid ways: bumping into sharp corners, stepping on stuff, or stubbing our toes.
The campaign crafted by Grey Dubai and Grey Argentina for Panadol aims to transform pain relief advertising by deviating from the conventional portrayal of exaggerated pain experiences.
Instead of showcasing the stereotypical imagery of individuals grimacing with a red dot indicating the pain point, the campaign adopts a more relatable approach.
Mariano Favetto and Joaquín Ares, EC
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