Earlier this year, TikTok and Universal Music Group’s deal fell through and saw the removal of all of Universal Music content from the platform.
We asked industry experts, if TikTok would be at a greater disadvantage than Universal Music Group after the fallout. Here’s what they had to say:
Irina Tatarinova
Yes
Irina Tatarinova
Head of Social Media & Influence Marketing, Flowwow
TikTok will face more complex challenges than Universal Music Group. Losing access to UMG’s catalogue, which includes 4 million songs (according to industry estimates, up to 80 per cent of all music on TikTok), is likely to result
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
