Publicis has won Spotify’s media account after a global pitch.
Publicis Media’s creation of a specialised team, Publicis OneVibe will serve Spotify’s needs and shows their commitment to delivering tailored solutions.
The ‘Power of One’ model, leverages talent from across Publicis Media’s agencies to handle Spotify’s media requirements.
Publicis is set to take over the account —worth almost $245 million, this June. They’ll be responsible for managing both global and regional brand media, as well as supporting performance marketing efforts.
Marc Hazan, vice president of marketing and partnerships at Spotify, said: “As Spotify’s business and ambitions evolve, embracing ch
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