The Department of Culture and Tourism – Abu Dhabi has signed a sponsorship deal with the Saudi Arabian Football Federation (SAFF) to become the hosting partner for the 2024 Saudi Super Cup.
The partnership has come into place with the support of SAFF’s marketing and advertising partner, the Saudi Media Company.
The sponsorship deal specifies that the tournament is to be hosted in Abu Dhabi.
The companies have also announced that they will be revealing a new identity for the tournament.
This will include a “fresh” look and “enhanced” branding for the event.
Yasser Almisehal, President of the Saudi Arabian Football Federation, stated, “Sponsorships like these can showcase Saudi culture through football, drawing new audiences to domestic competitions, encouraging visits to the Kingdom, and boosting international attendance.
“This creates new markets and ultimately supports the Saudi Arabian Football Federation’s growth and development efforts.”
Focusing on investment within both marketing and sports tourism, the partnership aims to highlight the “promising future” of Saudi sports and the progress within the sector.
The partnership also aims to fulfil the strategic objectives outlined in Saudi Vision 2030 for the sports sector.
According to H.E. Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism – Abu Dhabi, the tournament is one of many sporting events to be hosted in the emirates, and will help secure Abu Dhabi’s place as a “global destination for sport”.
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Mohamed Al Khereiji, Chairman of the Saudi Media Company, stated, “Our organisation strives to provide the best partnerships, advertising products, and sponsorship rights geared towards supporting the Saudi Arabian Football Federation’s goal of reaching a wide audience.”
The tournament will take place in Abu Dhabi from April 8-11, 2024 and will see famous football icons, such as Cristiano Ronaldo and Karim Benzema, in action.
