Cadbury’s “Worldwide Hide” campaign has returned with a digital out-of-home focus.
The virtual Easter egg hunt, created by VCCP, enables people to hide eggs anywhere in the world using Google Street View.
The campaign is led by 12 digital out-of-home posters displaying real clues from the 300,000 past participants in the Worldwide Hide. The clues are set against eye-catching yet everyday landscapes, and are designed to raise awareness of the Worldwide Hide website.
One of the out-of-home ads shows a giant Cadbury Easter egg next to a tent under a sunrise, with the clue “I wanna be proposed to here”.
The posters were produced and edited by VCCP’s global content creation studio Girl
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