In the ever-evolving landscape of social media marketing, a decade feels like a lifetime of learning and growth. As the founder of a social media agency, I’ve had the privilege of witnessing the profound changes in the marketing field.
Among the many brands we now love are those that began their journey on Instagram, Snapchat, YouTube and Twitter, from global giants like Daniel Wellington, Fashion Nova, and Dollar Shave Club to regional gems like Namshi, MumzWorld and Giving Movement.
From social fame to mainstream glory: The saying goes “If you can make it on social, you can make it anywhere”. This adage holds true in the Middle East and beyond.
Success on social media isn’t just about having
Digital Essays 2023: building brands in the digital age
Hashtag’s Amer Massimi shares insights he has gained on the influential role of social media channels in brand building
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