Pinterest has published a new report on the value of the app for promoting luxury brands, including notes on how and why users come to the platform to discover luxury products.
The multi-market survey conducted by PA Consulting shows that the consumers that luxury brands care about the most use Pinterest.
It specifically looks at engagement with high-end fashion brands, and how Pinterest is helping to drive discovery and engagement with this market segment.
According to Bain & Company, the luxury goods market is surging; it’s likely to double in size by 2030 on the strength of Gen Z spending, which is another Pinterest advantage.
“On Pinterest, consumer brands enhance a posit
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