Remy Abouchakra and Lina Shatykian
Now worth an estimated US$16.5 billion, West Asia’s high-end market is expected to double in size by 2030. And in places like the Middle East, luxury is typically synonymous with opulence, extravagance, and indulgence, a world many imagine to be infused with caviar and champagne, glistening in gold, and dripping in diamonds.
Yet one boutique creative agency born in Dubai – arguably an epicenter of exuberant Arabian richness – is here to redefine luxury marketing across the region.
Blossoming with a distinct French panache, OUI AGENCY is not just a creative agency – it�
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