Being a brand in today’s bustling marketplace is like trying to be the life and soul of the party in a room with Ryan Reynolds.
And with everyone jumping on the ‘sustainable’ bandwagon shouting about ESG strategies and environmental initiatives, future-facing brands will be defined not by their ability to sell products, but by their capacity to inspire change.
Brand equity starts with good – well at least 2.7 billion Millennials and Gen Z think so. For future shareholder value, there needs to be a future.
Set to be an economic powerhouse within the next decade, Gen Z already boasts a combined spending power of over $100bn globally and three-quarters believe sustainability is more i
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