Spot by 180 Amsterdam stars Lionel Messi, Neymar Jr., Gerard Piqué, Andrés Iniesta and Luis Suárez, delivers ‘over 140 destinations’ message.
Qatar Airways launched a marketing campaign on 4 February 2015, supporting its three-year partnership with football team FC Barcelona.The campaign, which follows the ‘Land of Barcelona’ campaign in August 2013, includes a film and print legs.
The commercial opens with the five players entering an airport to board a flight. As the flight takes off and Iniesta settles down with a glass of juice, a voice over says, “Qatar Airways are proud to welcome FC Barcelona and wish you a wonderful holiday’.The film features Neymar and Pique h
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I like this ad a lot because it’s a well known fact amongst soccer fans worldwide that Qatar Airways is a sponsor, but this shows a more functional aspect of the brand association amongst the team. It’s no doubt that Neymar, Lionel Messi, Luis Suarez, Andres Iniesta, and Gerard Pique are all stars on the pitch, but seeing them engage in a worldly variety of occurrences may appeal to the common consumer because it shows a side of the celebrity that we don’t often get to witness. It also reveals a more human and reachable persona amongst all of the star athletes because people really only get a chance to see them on a world stage while they’re competing against other athletes of similar capability and ambition. FC Barcelona is one of the most recognizable names within the world of soccer, and this ad by Qatar Airways perfectly utilizes the teams star players to highlight their ability to give the “average” world traveler an extraordinary experience.