Dubai’s Department of Economy and Tourism and Real Madrid have kicked off a landmark collaboration.
The newly formed partnership will serve as a platform to create new growth opportunities for both institutions, and support Dubai Economic Agenda – D33.
The multi-year agreement will provide a range of activations and experiences for Dubai and Real Madrid fans.
Being at the forefront of global sports entertainment with the club aligns with the city’s plans to unite its position among the top three global cities.
The partnership includes both Real Madrid’s men and women football teams, and brings a taste of Dubai to Santiago Bernabéu.
H.E. Issam Kazim, CEO a
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