Snap has partnered with Microsoft Advertising to provide sponsored links into its AI product.
My AI, an AI chatbot, was introduced earlier this year to Snapchat users and the firm has recently begun testing sponsored links into My AI in order to surface relevant content and experiences to Snapchatters from select partners.
For example, if a user asked My AI where to have dinner, the chatbot could reply with a link sponsored by a local restaurant or food delivery app.
Or if the user wanted suggestions for a weekend trip, My AI could return a link from an airline or hotel. It also could recommend where to buy a product the user was inquiring about from a local retailer.
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