Public relations and digital marketing are two of the most powerful marketing tools available to businesses today, but in a traditional agency PR and marketing teams often still work independently. The PR team primary focuses on building brand awareness and executive profiling through media relations, events and other tactics.
Meanwhile, the digital team, located in a separate area of the office, works on tasks such as keyword research for ad campaigns, analysing research patterns to create SEO strategies and drafting blog posts to secure backlinks.
While they each serve unique purposes, combining the two can produce a synergistic effect that can supercharge a brand�
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