This year is shaping up to be a key one for influencer marketing transparency. No longer can there be any debate about its importance with everyone – from leading self-regulatory (SR) bodies to brand owners and agencies – taking the topic seriously.
Whether it’s the launch of Threads, inexorable rise of AI, or increased profile of digital advertising, there are seemingly no end of opportunities and challenges facing influencers and creatives.
It was heartening to see the European Advertising Standards Alliance (EASA) recently publish its Best Practice Recommendation on Influencer Marketing Guidance and introduced its ‘DiscloseMe’ tool for commercial collaborations.
A key
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