Working under the leadership of Kabir Mulchandani, Chairman and Founder, FIVE, and Aloki Batra, CEO, FIVE Hospitality, Mushal Nisthar has helped redefined the playbook of the hospitality brand.
Specifically, Nisthar identified the potential of effective brand marketing in achieving revenue maximisation. By helping to build the strength of the brand this has directly resulted in lower costs and higher profitability margins. This has led to $5million in savings per year, ultimately leading to higher direct brand revenues.
Why is CX so important to the brand?
FIVE has an acutely CX-lead ethos, backed by a keen sense of revenue generation. Our homegrown, unique customer experiences such as Skyline Friday at the Pe
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