Image Credit: UM Menat
UM MENAT has taken a proactive step towards environmental sustainability by joining forces with a Teads tool to assess and address the carbon emissions linked to the media agency’s advertising campaigns.
With success already achieved in Saudi Arabia during the initial rollout, UM and Teads are prepared to expand this eco-friendly initiative across the entire MENAT region.
Today’s conscious consumers are showing a growing preference for companies that prioritise sustainability and have a clear purpose.
According to Scope 3 estimates, 1 million digital ad impressions are equivalent t
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