Creative agency Sunny Side Up (SSUP) has announced its expansion into Saudi Arabia. The move come with the agency’s aim to cater to the demands of its local and international clients in the Kingdom.
“I am excited to see SSUP expanding its footprint into Saudi Arabia,” says Najib Sabbagh, Founder and CEO of SSUP. “This expansion aligns with our vision of being a leading creative agency, and I have great confidence in Ismail Abualsamh’s ability to drive our success in the Saudi market.”
See also: CEO Najib Sabbagh’s vision for SSUP and how it’s empowering brands through unified creativity
SSUP KSA, the agency’s Saudi Arabia division, will be led by the newly-appointed General Manager, Ismail Abualsamh. He has a strong background in the industry and a deep understanding of the Saudi market.
“I am honored to be joining SSUP as the GM of KSA,” says Ismail Abualsamh. “I am eager to lead our talented team in delivering exceptional creative & marketing solutions to clients in Saudi Arabia. Together, we shall set new benchmarks in the Kingdom.”
SSUP’s expansion into Saudi Arabia is a response to the increasing demand for creative services and the need to provide localised support to clients in the Kingdom. SSUP aims to offer creative solutions that aim to drive business growth for brands.
SSUP KSA, the Saudi Arabian branch of the creative agency, will offer a comprehensive suite of services, including creative and marketing services, social and production. The services will be carried out by a team of creative professionals, who will be led by Abualsamh, to achieve client objectives.
The agency has also announced major appointments as part of its UAE branch, recently. Last month, it announced the appointment of Ralph Nader as the new General Manager and Farah El Kadi as the new Creative Director for SSUP UAE.