Image Credit: Razorfish
Razorfish has released new research for the next generation of future consumers: Gen Alpha.
The study reveals how the group is expected to reach 2.2 billion by 2024, and are more engaged with purpose, gaming and technology than Gen Z.
Dani Mariano, President at Razorfish, said: “Gen Z had a profound impact on how brands approached their consumer experiences, but companies need to brace themselves even more for the changes Gen Alpha will infuse,
“The pandemic accelerated their adoption of technology, embedding it in nearly every part of their lives, including remote learning. They aren’t just
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