As an industry, digital video advertising is, to put it mildly, smoking hot. In the Middle East, it’s on fire. And during Ramadan, it’s ablaze.
Globally, digital video advertising is growing at an average rate of 30 per cent year on year, and its momentum will keep going until 2031 at least. The MENA region, meanwhile, outstrips global trends, having the highest number of connected devices per household, the highest number of digital subscription services, stratospheric VOD penetration and some of the highest social media consumption rates anywhere. In short, this fire isn’t going away any time soon.
The industry’s high state of flux – propelled by emerging technologies, esc
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