HOW DO YOU SEE THE SOCIAL MEDIA INFLUENCER LANDSCAPE EVOLVING IN THE SHORT-TERM?
The landscape of influencer marketing in the region is ever changing. Some of the things we will see come into play in the short term are a higher focus on long-term partnerships as brands look to build more advocacy with influencers; stricter regulation on specific categories promoting through influencers, in addition to influencer licensing laws impacting how brands can activate influencers. There will be a focus on a more multi-platform approach, ensuring audiences are targeted through different channels and through content formats that resonate best with them.
THE BUZZ WORD IS AUTHENTICITY. HOW DO YOU MAKE
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
