By Jalaja Ramanunni
The three industries in the Middle East that are most vulnerable to mobile app install fraud are travel, finance and shopping — a study by AppsFlyer reveals.
Andreas Naumann, anti-fraud evangelist at AppsFlyer, explained that fraudsters find it cheaper and more scalable to create fake users with counterfeit devices than running a device farm. The pandemic has further fueled mobile app fraud schemes, taking advantage of the surge in mobile device usage during the global health crisis.
According to AppsFlyer’s State of Mobile App Fraud report, travel companies saw the highest fraud rates, followed by finance apps and shopping apps. Bots are the most widely used tacti
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