By Jalaja Ramanunni
Since Elon Musk took over, Twitter has been a hot topic of conversation. The social media platform has been rolling out many new features and changes. After the acquisition for $44bn, the most significant news is that Twitter is no longer called ‘Twitter’ and it has been merged into X Corp.
So far, it is unclear what this merger means for marketers and advertisers. “It is difficult to say whether Twitter is fundamentally different today, as the platform is evolving and changing rapidly,” Cassie Bell-Misri, Director of Business Development at Socialeyez, a digital engagement agency in the UAE, told Campaign.
“However, if Musk’s vision for Twitter does come
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