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‘We’re baking a new pie’ says Snap’s President for EMEA

 

“Where we’re at continues to be a very exciting juncture,” said Snap’s EMEA President Ronan Harris in an exclusive interview with Campaign Middle East.

Talking about what Augmented Reality (AR) means for the social media platform, Harris was in a buoyant mood, despite the backdrop of a turbulent economic climate.

“I really do believe that augmented reality is on the verge of transforming a lot of our online experiences as well as our off-line and real-world experience”.

Snap has just launched a new AR enterprise suite to help companies create immersive experiences for their customers. “That’s what they’re expecting now. They want to have that rich, deep immersive


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