Sephora: a gifting destination in the season of giving
During Ramadan, consumers seek meaningful brand engagement, and Sephora’s mission was to highlight their identity as the gifting destination in the most disruptive way during this highly competitive period.
To do so, Sephora teamed-up with a local artist to design a culturally-relevant shopping experience highlighting the art of gifting. They also leveraged their POP-UP in-store takeover across the region, launched a video campaign around beauty celebration and offered unique product collec
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