By Georgie Woollams, Founder and Managing Director, Katch International
Launching a new brand can be a daunting task. With countless competitors vying for attention, how do you ensure that your brand stands out in the crowd? We believe that the key to a successful launch is experiential PR, PR3.0.
Having worked for over 15 years in the industry I have noticed that PR is moving away from traditional methods. It is no longer just about sending out a press release to launch a brand to the market or introduce a new concept, now it is so much more. Times have changed and now people want to feel a connection to the product or service they are buying, one that really speaks to their emoti
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
