Ramadan, the holy month, is a time of reflection, devotion and celebration for people around the world. In Saudi Arabia and the United Arab Emirates, the month is marked by increased programming on TV and OTT platforms, with content aimed at entertaining and educating audiences of all ages. Ramadan is a time when families come together and enjoy each other’s company and watch TV shows and dramas specifically created for the occasion.
During Ramadan, TV remains the primary source of entertainment for many families in KSA with a reach of 97%; broadcast networks offer special programming to meet the demand. This includes series (53% market share), social programs (18% market share), rel
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