By Giovanni Scopece, art director at FP7 McCann
There’s a great communications medium that often gets overlooked in the sea of big TVCs and digital hero movies: the reactive holiday post.
I’d like to start this article with a somewhat bitter realisation (don’t worry, there’s light at the end of the holiday tunnel). The realisation is that occasions are no longer special, at least not in the social media sense.
Trending culture has created a wave that basically makes every brand feel like it needs to be present in every single talking point of internet culture. This is not a criticism of our culture, but rather a byproduct of consumers’ decreasing attention spans. This, in turn, ha
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