By Walid Ramadan, GM, MMP Experiences
You would be hard pushed to find a new angle on data right now. It feels as though we have reached a saturation point on how to gather and utilise data in the most efficient way. However, I think there is one area that is worth expanding on, especially from a more privacy-focused lens, and that is data clean rooms (DCRs)
2022 was a big year for this category, which is why the sense is this technology has matured past the ‘testing’ phase and we are now focused on how to leverage it on a larger scale. Early adopters of DCRs tended to be the smaller, more independent players. However that is likely to shift this year with more investment and greater bu
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