MBC Media Solutions (MMS), the commercial arm of MBC Group highlighted the power of MBC Group ’s Ramadan premium content in connecting brands with their audiences at an event held in Dubai last week.
Arabs from all over MENA tune into MBC Group channels every Ramadan to watch their favorite stars and celebrities return to the screen in exciting new shows and programs.
Last year alone, MBC Group TV channels recorded an 80.4 per cent individual reach in KSA, while the Group’s streaming platform, Shahid, recorded 23 million active users and 54 million plays during the month.
Radio in KSA is also a go-to medium during the month, 5.4M listeners tuned into MBC FM and Panorama FM’s
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