By Paul Wright, general manager, Western Europe and MENAT, AppsFlyer
The past decade has heralded major changes in the ways people access the web — and it is mobile that’s very clearly come out on top. In the UAE, a huge 97.6 per cent of people are smartphone users, one of the highest penetration rates in the world. Not only that, but almost three-quarters of internet users are forecast to access the web purely through their smartphones by 2025. That is a lot of people — and what’s more, they have sky-high expectations of their mobile experience.
With this massive swing towards mobile, it’s no surprise that companies are increasingly prioritising mobile-first when it comes to website and app design. But what does this mean, and how can you make sure that your mobile c
