As the month of Ramadan approaches, businesses and media outlets are gearing up to target consumers in the region. For many brands, this is the busiest time of the year. The Holy Month serves as an opportunity for marketers and advertisers to connect with an audience in a way that aligns with the values of the community.
Currently, brands across the world are facing a new challenge – audiences across the world are changing in the way they consume content. A lot has happened over the last three years. In the region, we have witnessed a pandemic, recovery from it, a war, the rise of KSA as an business hub and now, signs of an economic downturn
Factors such as the emergence of socia
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
