GMG’s Sun and Sands Sports ‘Commit To Nothing’ campaign features world-renowned American DJ, record producer and rapper DJ Khaled out and about to tackle the perceptions attributed to sports. The campaign film surprises viewers and inspires them to defy judgement and unapologetically express themselves while trying something new. Sun and Sand Sports intends to shift the narrative of committing to just one sport and redefine having fun without the pressure of commitment through their campaign tagline.
DJ Khaled is synonymous with being irreverent as he is with being confident and entertaining. The brand played on DJ Khaled’s larger than life personality to weave relevance and
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